Protecting Our Brand

Since starting Finjan Al Basch in 2019 and sharing our roasting facility with the world in 2021, the Basch family has built a business that integrates our love of high quality luxurious coffee with a passion for the arts, culture and sound.

Slowly Finjan Al Basch is being recognised for its timeless unique style and our ability to promote inclusivity and awareness of coffee producing countries through vibrant illustrations that reflects their rich cultural diversity.

Our spirit and devotion to provide fully bespoke consumer and business coffee products combined with our spirit puts as at the forefront of coffee innovation and a leader in the design, marketing and distribution of premium coffee products.

Unfortunately this new iconic status has meant that we as a company have had to take the added precaution of implementing strategies that safeguard your purchase and ensure that your product is genuine, safe and keeps our brands and company protected globally.

Every success story is met with some adversity and our popularity has attracted all sorts of deceptive individuals and groups who proactively work to counterfeit and deceive consumers for personal gain but at the detriment of you our customer.

For us though dont worry, this page takes you through how we ensure what your buying is a genuine Finjan Al Basch product and our commitment to continue providing a range of luxurious coffee, attractive label art and ethical packaging for life.

Authenticity is key

Creating a logo that’s unique, straight to the point and easily recognisable was a truly difficult endeavour. After several iterations which turned a blank, one wintery day, a light bulb flashed before us as this dashingly well suited individual walked into a meeting and right in that moment and telepathically with our creative director, we decided that it was time to convince our brother to be the face of Finjan Al Basch.

Yes that’s right, the Finjan Al Basch logo is based on a real person. Our brother! At first he resented the idea and ran for the hills, but we managed to convince him in the end over a nice tripe espresso, got him dressed up in Alfred Dunhill and walked him into his first ever photoshoot.

Our Logo

The final shot was selected, our creative director worked his magic and a month later, our brand image was born and we couldn’t be prouder of this critical milestone.

Our globally trademarked logo is a symbol of who we are as a family company. A uniquely attractive illustration that represents the products and services we provide.

Hidden Authenticators

Finjan Al Basch envisions a brand of authenticity, accountability and traceability.

Where not just here to sell our products and sip champagne at the financial end of year, no. As family our focus is to reflect our love of coffee in the best possible light and as such to protect our brands we’ve committed extensive resources to ensure that your getting the best possible coffee products in the world by working with brand protection partners and law enforcement to fight counterfeiting head on.

Each of our products have hidden watermarked features which only our production team can identify and every gram of coffee that leaves our facility is traceable from source to shipping.

All our products come with certain wacky features which ensures the genuinity of what your receiving from tri-colour stamps on certain parts of our packaging to other security measures only attached after a thorough quality inspection, this integrated approach validates that the coffee products arriving at your doorstep is safe and meets our rigorously high flavoursome standards.

the true cost of counterfeiting

Fraud & the sale of counterfeit products isn’t just happening in the fashion industry, its happening across every trading industry globally. These criminal organisations are costing particularly small to medium businesses their livelihoods and have state of the art methods to imitate and collude in corrupting brands for their monetary gains. They do not care about the customer, they do not care much about your safety, there purpose is to just sell you fake goods to turn a profit.

These malicious acts wreck havoc on the job stability of millions of people a year and negatively impacts economic growth, the profits gained from counterfeit sales are often used to fund large criminal organisations including drug cartels and terrorist groups who will exploit vulnerable families to work in sweatshops for little or no pay.

For us the sale of counterfeit Finjan Al Basch goods, exploiting our customers through bogus social media accounts although a rarity can cause pandemonium and affect our business because nothing makes us more upset than a disappointed customer only to find out, it isn’t a Finjan Al Basch product.

The golden rule is if its not coming from the UAE and the vendor isn’t in our distributors or retailers database then it’s probably fake.

it takes a lot to launch our products

Finjan Al Basch goes beyond selling coffee. As part of our Together as 1 values, our goal is to highlight awareness, promote and captivate our audience into the realm of local coffee producers by illustrating local symbology, culturally significant landmarks and most importantly the local farmers and their lands into our labels, product information and digital channels as a mark of respect and to honour their valiant efforts in continuously working to fill our insatiable demand for coffee despite the impacts of climate change and adversities.

Therefore our creative team work really hard to build a comprehensive understanding of where our coffee comes from through art, illustrations, our photography and product information so that our customers can share in the story and gain further insight to where there coffee comes from.

Each of our products have hidden watermarked features which only our production team can identify and every gram of coffee that leaves our facility is traceable from source to shipping.

Our Creative Process Is A Stroke Of Genius

Research & Development

For every coffee blend in our shop think of all the work that goes behind it

Creative Design

Our illustrators & creative artists know how to dazzle with their artwork

Product Testing

Benchmarking our ideas until their ready for market from raw bean to tin

can only be purchased from select stores & online

We are extremely committed to being as informative and telling to our customers that what they’re buying is the real mccoy and not some cheap imitation because our brand and its product range conveys the true essence of indulging in the world of coffee pleasure, a brand that consistently showcases its experience and spirit with every sip or bite.

The golden rule is if its not coming from the UAE and the vendor isn’t in our distributors or retailers database then it’s probably fake.

You can only purchase Finjan Al Basch products from a selection of authorised distributors, vendors and retailers. However the best way is to buy coffee direct from finjanalbasch.com our flagship online store, Amazon or check for a store near you (click here).

Finjan Al Basch does not associate or partner with individuals, internet auction sites or any third-party that isn’t expressly mentioned or advertised in our marketing communication.

Products offered by these sources as Finjan Al Basch may be counterfeit or stolen property.

Get In Touch

If you come across anything suspiciously fraudulent or counterfeit in relation to any Finjan Al Basch coffee product or merchandise, please contact us via email at copyright@finjanalbasch.com or use our contact us form.

Please detail your encounter with the alleged counterfeit site or seller and provide as much information as possible including where possible a receipt or invoice.

Your help would be generously rewarded if the information provided is genuine and we thank you for your help in advance!

Call Us

Call Us Now
+971 55 555 5555

Your Basch Points Balance:

Please login to view your balance

Your Basch Points Balance:

Please login to view your balance

Protecting Our Brand